The U.S. Department of State’s Bureau of Educational and Cultural Affairs and U.S. Soccer announced today that former U.S. Women’s National Team players Shannon MacMillan and Tracy Noonan will travel to Guatemala as Sports Envoys...where they will lead soccer clinics for young girls and boys...and reach out to underprivileged youth with the National Soccer Teams.

The U.S. Department of State...announced today a new partnership with the University of Southern California’s School of Cinematic Arts to engage international audiences through American film...this people-to-people exchange will send American filmmakers and film experts overseas to present independent documentaries, feature films, and animated shorts.

Japan has enlisted celebrities to reassure timid travelers that it’s safe to visit after the March 11 disasters triggered the nuclear crisis at the Fukushima Daiichi plant. But...with few visitors biting, the national tourism agency is looking to try a different tact that perhaps outshines the biggest of star power: Come to Japan…for free.

The problem is, the proposal India’s Parliament is now batting around isn’t going to help attract U.S. universities...and might actually scare them away, because it imposes too many restrictions on their entry.

The strategic partnership lays considerable emphasis on people to people ties. The two sides have agreed to simplify the rules to facilitate people to people exchanges. India appears to be taking a cooperative security approach to deal with security issues, combining hard and soft power options.

According to the Overseas Chinese Cultural Centers Development Plan, issued by the Ministry of Culture, China will form a relatively complete global network of cultural centers by 2020 to further promote Chinese culture and enhance the role of overseas cultural promotion.

...it is time for Europe to adopt a different strategy toward Russia, its biggest and most important eastern neighbor. In practice, it means recognizing that Europe’s interests are best served by pursuing its values with soft-power instruments like trade and visa policy, as its relations with North Africa and the Middle East before the Arab Spring show.

Given the United States’ weak economic position, the Obama administration’s ability to compete with China’s ‘soft power’ has gradually diminished. All this has meant that not only is the United States having problems ‘charming’ states such as Cambodia and Laos, but it’s also facing difficulties in retaining the loyalty of long-time allies such as Thailand and the Philippines.