great britain

Think of the First World War and what are the words that come to mind?

A relationship on the rocks is never a pretty sight. England’s 307-year union with Scotland is imperiled by a Scottish referendum set for September on seceding from the United Kingdom.

Great Britain's most recent Olympic gold medallist has vowed to use her sudden fame to inspire more girls to play sport and challenge "the media image of the perfect woman". Lizzy Yarnold, who became just the fifth British athlete to win individual gold at a Winter Olympics when she defeated her skeleton rivals by almost a second on Friday, said she was determined to convince more girls to stay involved with sport.

LONDON --- If Apple, Disney, Coca Cola, and other corporate giants benefit from their carefully nurtured brands, why shouldn’t nations do the same? “Branding” is a fashionable tool on which some public diplomats rely heavily…perhaps too heavily.

Helping global publics associate a country with nice things may be useful, but emphasizing a brand for a country can be self-defeating. A nation is not a soft drink, and public diplomacy planners will find themselves getting little return on their efforts if they are satisfied with mere imagery.

The trend among the U.S. public increasingly has been to turn away from international issues and focus on the home front. But while Americans have long been accused of lacking interest in the rest of the world, they have never lacked strong opinions about other countries. As 2013 wanes, a Pew Research Center survey conducted Oct. 30-Nov. 6 found that Americans have strongly favorable views of some allies and negative opinions about a range of others.

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