Think of the First World War and what are the words that come to mind?

Public diplomacy comes with side effects. Positive unintended consequences become part of the intended impact, but negative ones should concern us.

Congratulations are in order for CPD as Jay Wang took the helm this fall and began engaging with the public diplomacy community as the new CPD director. As often happens with such beginnings, the focus intuitively turns to the future. I would like to suggest a counter-intuitive move and challenge public diplomacy scholars around the world to explore the contributions of ancient heritages to the practice of public diplomacy.