Young Indians, who have embraced Levis, McDonalds and MTV, are hungering for Western television. In an effort to attract younger viewers without offending the older ones, Indian TV is now showing some of America's edgiest shows – but cutting out the edge.

Few Indian films have made as deep an impact in China since the days of Raj Kapoor as Rajkumar Hirani's 2009 film, 3 Idiots. The film struck an instant chord with China's famously overworked students, so much so that some Chinese universities were even prescribing the film in their coursework as a kind of stress-relief in their classrooms.

APDS Blogger: Hend Alhinnawi

Laughter is the best medicine, but it could also make good diplomacy. That’s what U.S. diplomats in India are hoping for with a State Department-sponsored comedy tour. The “Make Chai, Not War” stand-up tour is on a mission to break down religious barriers between Indians and promote U.S.-India cultural ties.

As part of its public diplomacy exercise, China invited 500 Indian youth, who met Premier Wen Jiabao in the Great Hall of People on September 23. The youth delegation was led by India’s Sports and Youth Affairs Minister Ajay Maken.

It is nobody's case that India must mimic the West's position. Even so, as a society with much goodwill in the Middle East, where it is respected for its democracy and soft power and seen as an exemplar of a non-western modernity, India needs to be a presence in the region's new discourse.

India's ascent to "new world power" is both true and what Edward Bernays, the founder of public relations, called "false reality"...What is always exciting about India is this refusal to comply with political mythology and gross injustice.

The Delhi International Arts Festival (DIAF) lined up a host of cultural activities to celebrate the 100th Year of the Emergence of Delhi as the capital city. In its 5th year, India’s ‘Signature Festival’ maintained its strong position on the international cultural map... The festival served as a significant platform for cultural diplomacy, cutting across geographical barriers and looking beyond cultural stereotypes.