Here, the US, whose bilateral trade with the kingdom, had plunged in the aftermath of 9/11, has relied on cultural diplomacy to turn the tide in its favour. It has organised food festival, comedy night and arts exhibition featuring the works of both Saudi and American artistes

Just as the Beatles and rock ’n’ roll helped bring down the Kremlin, Bollywood might yet prove to be the undoing of the most noxious brand of Islamic fundamentalism.

Egypt has become synonymous with mass upsurge, revolution, and maybe the flawed victory of its people, but its multi-cultural wealth has stayed untouched by the tumult on the ground, and it was evident from the Egyptian Cultural Week organised by the Indian Council for Cultural Relations...

This latest issue of PDiN Monitor is titled India Emerged: A Review of India's Public Diplomacy Activities. The issue examines the large scale public diplomacy effort put forward by India recently and the rise of its soft power presence in the world.

Expert insight on the India Is campaign. 

A look at how India is elevating its public diplomacy to match its growing stature in global affairs.

The respect that India has been able to command at the international arena has come in no small measure by this soft power of the overseas Indian, who the world over are known for their values of hard work, of excellence and enterprise and respect for their communities and adopted countries.

If anything, its increasing influence as a global soft power is even more impressive than its 'hardware' achievements, be it in terms of armaments or automobile production. From Bollywood to new-age gurus, from yoga to basmati rice, Brand India has earned itself international recognition. It's all dressed up and ready to sit at the high table with the rest of the global grown-ups.