In our daily use of the cell phone, the World Wide Web, and Google's search we should recall that basic research is the springboard of their development, and, as importantly, American influence in the world is spread largely through its "soft" power of science and technology, according to a Pew Research poll.

...Azerbaijan’s desire to pursue more active public diplomacy was driven primarily by the constant concerns over falling behind Armenia in the “information war” front of the Nagorno-Karabakh conflict, which remains to be the most important issue for Azerbaijanis. Having achieved economic success, Azerbaijan is keen to use it oil revenues in order to promote its image abroad and influence foreign audiences.

The presence and power of social networks to shape events emerged clearly during the first phase of the Arab Spring, and will continue to evolve as a tool for strategic diplomacy... The e-diplomacy hub opens a real-time window onto this world, and allows the user to interact with it as well.

China is steadily gaining the hard power that comes from factories and finance.... But lasting influence in the world has come more from soft than hard power: ideas for living, models of individual, commercial, and social life that people emulate because they are attracted rather than because they are compelled.

Two weeks ago the House of Commons foreign affairs select committee warned that cuts of almost £40 million to the Foreign Office would lead to a "diminution of the UK's influence and soft power", leaving it with a budget smaller than that of Kent County Council.

The US State Department and the UK Foreign & Commonwealth Office (FCO) are perhaps the most engaged Western governments when it comes to social media. Following them is Sweden and Australia....Does it make sense in this new area called Digital Diplomacy? Very much so and public diplomacy is nothing new. It’s been going on for hundreds of years.

Turkish newspaper Hurriyet Daily News was quoted as saying that the soap operas have increased the country's influence abroad, especially in the Balkans and the Middle East, furthering the so-called soft power of Turkish diplomacy.