The United Nations is making a push for peace between Israel and Palestine by using sports as a first step. Reminiscent of ping pong diplomacy between the United States and China where table tennis helped thaw frosty relations, the UN hopes sports like football can create dialogue and ease tensions.

A new joint initiative between the Foreign Ministry and El Al will place flight attendants at the forefront of Israeli diplomacy. They flight attendants will undertake PR assignments which will, among other places, include university campuses around the world.

Kenya's Lake Victoria is in deep trouble, and Israel is partnering with Germany to come to its rescue. How Israel and Germany came to be involved in an African ecological project is a story based on a history of goodwill.

Three young Canadian Jewish women have helped to launch a new web portal – Omanoot.com – an English-language site showcasing Israeli arts. Quite possibly the first site of its kind, it encompasses all the arts of an entire country, including film, music, literature and visual art.

Deploying “shock effect” as public diplomacy is a tactic regularly used by our enemies – whether in Lebanon or in Gaza or elsewhere – to galvanize world opinion against Israel. The filmed death of Muhammad al-Dura in Gaza on September 30, 2000, the second day of the second intifada, became an iconic rallying point not only for Palestinians...

Israel may have reached a historic turning point Sunday in the popular media battlefield when the Public Diplomacy and Diaspora Affairs Ministry worked through the Government Press Office to release graphic photographs of the murdered members of the Fogel family.

As I entered the Washington Convention Center exhibit area, I saw many tables that appeared to be staffed by what Jewish organizations worry is an endangered species: interested and engaged young pro-Israel supporters...

Minister of Public Diplomacy and Diaspora Affairs Yuli Edelstein said Monday, "I want journalists and editorial staff to deal with those pictures." He added that the shocking pictures of the five murder victims may influence global public opinion.