israel
With an allocation of six million shekels, the IDF Spokesperson Unit is going to battle in the most important domain of public opinion - the internet.
Israel may have reached a historic turning point Sunday in the popular media battlefield when the Public Diplomacy and Diaspora Affairs Ministry worked through the Government Press Office to release graphic photographs of the murdered members of the Fogel family.
Israel has no ties, diplomatic or otherwise, with North Korea, but some Israelis dream of a warm relationship between the two countries. The Korean Friendship Association, a North Korean government- affiliated organization dedicated to improving the Hermit Kingdom’s foreign relations, established a branch in Israel last year...
Products are effective ambassadors for many countries. For Germany, other than soccer, cars and beer are top envoys. The “Swiss” army knife is known worldwide...Though those attributes also reflect stereotypes, they help states to create positive associations with them. The examples show how closely linked economic diplomacy, public diplomacy, nation and place branding are.
“Mucize Kuruyemiş Fındık Diyarı Türkiye” –“The Miracle Hazelnut comes from Turkey” shines in bold red letters on small packages of nuts. The flight attendant on this Turkish Airways flight TK0829 to Istanbul hands out another round of snacks. The white crescent moon and star decorate all treats. Later on, I learn that Turkey is a leader in hazelnut production, earning about 825.9 million U.S. Dollars from exports. As mentioned in historical documents, the hazelnut has grown for 2300 years on the Black Sea coast in the north of Turkey.
But can Israel implement an effective public diplomacy and harness “soft power” with the citizenry of its neighborhood? The answer must be yes; but Israeli public diplomacy strategy and analysis over the past decade provide little guidance for outreach to Arab publics.
As oppressive Arab regimes totter and topple under the pressure of democratization movements, Israel needs to engage directly with the region’s increasingly politically empowered peoples. But can Israel implement an effective public diplomacy and harness “soft power” with the citizenry of its neighborhood? The answer must be yes; but Israeli public diplomacy strategy and analysis over the past decade provide little guidance for outreach to Arab publics.
“I want to say here unequivocally - unequivocally, categorically - that Israel welcomes the democratization process in the Middle East, that if democracies arise in Egypt, Tunisia and elsewhere, we will be the first to embrace them,” Ambassador Michael Oren said.