The North Rhine-Westphalia Economic Development Agency (NRW) will visit Israel next month in order to take part in the annual Axis Tel Aviv conference, where investors, funds, and leading global companies can meet directly with Israeli startups and entrepreneurs. The NRW representatives' goal is obvious: to encourage Israeli entrepreneurs to add Dusseldorf, Cologne, Dortmund, and Essen to their list of markets.

As part of its “soft public diplomacy” efforts, the Israeli Foreign Ministry embarked this week on a new program to teach Hebrew to the Arab world. To this end, the ministry’s digital diplomacy department on Tuesday uploaded a video clip to its Arabic-language Facebook, Twitter and YouTube pages, in which two staffers offer a lesson in simple words, such as, “Yes,” “Thanks” and “Hello.”

Officials from the Turkish and Israeli foreign ministries met for the first time in more than six years to discuss cooperation in areas such as energy, trade and tourism. As Turkey and Israel ease into a new era in their relationship, collaboration on more sensitive issues has been slower to emerge. [...] The two sides also agreed to future exchange visits by government ministers as well as business, academic and cultural delegations.

During the visit, the players will hold an exhibition game together with players from the Israeli Football Association on February 18 in Jerusalem. Strategic Affairs and Public Diplomacy Minister Gilad Erdan expressed hope the visit would offer the players “a balanced picture of Israel, the opposite from the false incitement campaign that is being waged against Israel around the world.”

A delegation of NFL players will arrive in Israel next week as part of a campaign to showcase the country's "true face" to the world, Public Security Minister Gilad Erdan announced on Sunday. The delegation will arrive next Monday as part of a joint initiative between the Ministry of Strategic Affairs and Public Diplomacy, also headed by Erdan, and the Tourism Ministry.

Avcı will meet his Israeli counterpart Miri Regev before the opening of the trade show and will discuss culture and tourism cooperation between the two countries. He will also meet with representatives of the Turkish and Israeli tourism sector, in a bid to end the decline in the number of tourists from Israel. 

A growing number of Israeli politicians are expected to descend on Washington DC in the coming months as part of an effort by the government to forge ties with the Trump administration.
The first to meet with the new administration will be Prime Minister Benjamin Netanyahu, whom President Donald Trump invited to visit the White House during their phone call on Sunday.