Christians are a tiny minority in Israel and the Palestinian Territories. However, in Israel, there's a concerted effort to get more Christian tourists to visit the Holy Land and visit the churches, and shrines that dot Israel and the West Bank. They're hoping to make each tourist a sort of ambassador of Israel.

To improve Israel’s image in the United States, one of the best things is to bring opinion makers to the country. And just like in Israel where the likes of Yaron Dekel and Keren Neubach often play a big role in setting the national agenda, in the US, there’s no greater barometer for public opinion than the radio talk show host.

The video project was voluntary and the students had to raise the funds to see it through. The Israeli Student Union offered advice on logistics. "We discovered a huge potential for improving Israel's public diplomacy efforts around the world through this creative and groundbreaking project," said Maayan Friedland, a Student Union spokesperson.

...the Arab Spring could serve as an opportunity for Israel to re-think important aspects of its public diplomacy and political programs. In this respect, Israel’s relationship with one (albeit non-Arab) Muslim country could serve as a model to guide Israeli leaders as they redefine our relations with countries closer to home. That country is Indonesia.

According to America's Voices in Israel, an organization that aims to bolster Israel’s image in the U.S., the goal of such trip is to allow guests, whether pastors or celebrities, to use their respective platforms – from pulpits to social media – to share their experiences in the land and to engender positive feelings and, ultimately, visits to Israel by their followers.

I think the Israelis are serious with their threat...because they don't pay any attention to the international opinion, nor to international laws and conventions, like the Geneva Conventions, that they've signed, which forbid collective punishment

The US has engaged in public diplomacy urging Israel to keep that threat off the table while a new round of sanctions takes hold. Mr. Panetta argued last Friday in Washington that such an attack now would deal a blow to the global economy, endanger US troops in the Middle East...

The phrase “Israelhates” had been tagged onto enough posts on Twitter that the message had become a worldwide trend topic. To combat that message of hate, Jewish Agency's social media head counters anti-Israel trend on Twitter with a message of love.