japan soft power

Japan Pavilion at Expo 2020 Dubai. (Image: Japan Pavilion.)

This photo essay series explores Expo 2020 Dubai through historical context, individual country participation and PD opportunities through Expos.

Japan has been perennially ranked as one of the strongest soft-power nations in the world. On Friday, February 28, CPD convened a conference to examine Japan on the global stage with a focus on culture and innovation as drivers of a nation’s soft power. This conference brought together leading scholars, practitioners, innovators, and cultural thought leaders to explore Japanese culture and its global influence. This program was in cooperation with the Consulate General of Japan in Los Angeles.

SCHEDULE

Kawaii has been embraced by the Japanese government as one of its main cultural exports and the linchpin of its “soft power” strategy.

Kitty is just so cute. Cute and mute. She's a cypher, a logo: and yet magically so broad in her appeal that she has become a carrier for and a manifestation of Japanese soft power throughout East Asia and beyond, Yano says. She's the globally recognised ambassador for Japan's cute or "kawaii" culture.