Despite billions of yen being earmarked for the country’s Cool Japan campaign —a government push at spreading soft power — Asada doesn’t think music is a big priority. He believes that the government would rather support the interests of the anime industry.

The Asia Centre brings three Japanese dance troupes to communicate, connect and collaborate with Bangkok audiences. "Dance Dance Asia" has selected 10 Japanese street dance troupes to join the project in the first year, Khun Yo says.

The chairman of the country's leading think-tank, Jiro Hanyu from the Sasakawa Peace Foundation, believes that this negative trend is temporary, and underlined that they are trying to do everything in their power to increase mutual understanding between the Japanese and Muslim communities.

Japan has lost ground to Korea and China in U.S. public perceptions. Here’s what it can do about it.

Ahead of hosting the 2020 Summer Olympics, the country is ramping up government-sponsored efforts to promote its culture abroad.

People-to-people diplomacy, as part of public diplomacy, complements traditional and formal diplomacy. It has a significant impact on relations between nations since bilateral relations are not sustainable without solid public support.

Tomodachi translates to "friendship" and the dinners are traditional events in Japanese culture to promote relations among its citizens and international partners.