Japan's government has budgeted over $15 million to fund Japan studies at nine overseas universities, including Georgetown and Massachusetts Institute of Technology, as part of a "soft power" push to counter the growing influence of China and South Korea.

H E George Hisaeda, Ambassador of Japan to Oman, believes diplomacy is not exclusive to diplomats. “Grassroots or people-to-people diplomacy is increasingly important in the interconnected ‘global village’ of modernity,” he says.

It was a state visit that for many sparked memories of another nearly 30 years ago, when William’s parents Charles and Diana, then Prince and Princess of Wales, came to the country for five days of pomp and pressing the flesh in 1986.

The projects reflect more than the desperate need for modern long-distance trains in Thailand. China and Japan are openly vying for economic influence in South-east Asia, though for different sets of reasons.

President Park Geun-hye on Sunday urged Japan to face up to and sincerely atone for its brutalities during colonial rule as a first step to writing a “new history” with Korea for the next 50 years. In her Independence Movement Day address, she called for the two Koreas to meet to discuss reunions of families displaced by the 1950-53 Korean War, while expanding cooperation in sports, culture, arts and humanitarian areas. 

Japan and South Korea are building on a long interest in a country notable for its cheap labour and 90m-strong consumer market. From Hanoi’s point of view, there is a political imperative to draw more foreign investment because of structural economic problems such as bad debts and inefficient state companies, which have dragged Vietnam’s growth down from above 7 per cent a year before the western financial crisis to 5.4 per cent in 2013.

Japan’s Development Cooperation Charter, government officials say, is designed to more effectively utilize the financial aid scheme to bolster Tokyo’s role in global affairs.

In foreign policy today—especially the open-sourced, open-marketed version we now know as modern public diplomacy, small is beautiful, nimble is necessary, and bold can be risky. The Abe Doctrine combines two slogans (a) Beautiful Japan with (b) Bold Japan.