World Friends Korea, the local version of the Peace Corps of the United States, unveiled a plan Wednesday to use taekwondo, a traditional Korean martial art, to promote peace and friendship in underdeveloped countries around the world.

KOICA was founded as a government agency in 1991 to maximize the effectiveness of Korea’s grant aid programs for developing countries. The agency manages grant aid and technical cooperation programs, as well as the Economic Development Cooperation Fund (EDCF) through which concessional loans for development projects are provided to the governments of developing countries.

“China expects the Shanghai Expo to push up its GDP by 1 percent, owing to increased consumption, an expanded infrastructure and improvement of their citizens’ global awareness,” said Cho Hwan-eik, president of the Korea Trade-Investment Promotion Agency.

New Jersey restaurateur Robert Egan barbecues meat for a living, except when he acts as a self-appointed, unofficial conduit between the United States and North Korea.

With less than two weeks to go before the start of the World Expo Shanghai, the Korea Business Pavilion showcasing 12 major conglomerates was unveiled yesterday.

Actor Lee Junki has been chosen as the Korean ambassador for the 2010 Shanghai Expo.

We at Branding Korea believe this awareness-raising approach is a sound starting point since it resonates with the need for Korea to be known as a country before being a tourist destination. If the desire to travel is materialized, then the Korea brand promise can be experienced while the tourist is in Korea and may be inspired by intangible assets and values such as spirituality, dynamism and friendliness.