When Corea Image Communication Institute (CICI) President Choi Jung-wha became an international conference interpreter in the late ‘80s, many foreigners either knew nothing or new very little of Korea. For instance, and when somebody finally recognized the country's name, he or she would say that the late Kim Jong-il, father of Jong-un, was the country's president. Choi's newly published book "K-Style" is not your typical geographical guidebook ― it does not feed readers with the usual information about Korea.

South Korean media are already abuzz with "imminent" Chinese retaliation to the Park Geun-hye government's announcement to host the Terminal High Altitude Area Defense (THAAD) anti-missile system. Has China suddenly become a vengeful hegemon? Even until January this year, Foreign Minister Yun Byung-se characterized Seoul-Beijing ties as the "best ever." 

According to the Bureau of Educational and Cultural Affairs, there are many benefits to participating in an exchange year. The delegate will develop leadership skills, build self-confidence and cultivate a greater understanding of the entire world. [...] But most importantly, the lasting connections and friendships which grow are unmeasurable.

“We started this program aiming to nurture the workforce essential for Ethiopia’s industrial development, placing priority on the descendants of those who sacrificed themselves for us,” said Choi Song-shik, chief of the Korean TVET program and a retired engineering expert from the Seoul chamber.

This news roundup explores soft power seduction strategies in China, Korea and New Zealand. 

[...] Public diplomacy has been embraced as a key tool for boosting Korea’s national image as a relevant international actor. [...] Korea is ever more focused on winning the hearts and minds of citizens across regions through the active showcasing of its cultural products, with “hallyu” as the crucial piece of the puzzle.

A pair of Chinese giant pandas that arrived here last month as part of a joint research project were officially unveiled to the public on April 21 at the country’s largest amusement park south of Seoul. After some 50 days of allowing the animals to get used to their new environment, Samsung Everland in Yongin, about 50 kilometers south of Seoul, held an opening ceremony for “Panda World” and showed the pandas to the public.