london olympics 2012
February 20, 2018

To celebrate the inauguration of the USC London Office, CPD has created a roundup of content related to the United Kingdom.

The public diplomacy potential of the Olympic Games. 

The rest of the world feels more positively about the UK than it has for almost a decade, according to the findings of an international survey. The Country Ratings Poll asked more than 24,500 people from 24 nations whether they felt positive or negative about 16 countries and the EU. The UK finished third, with 56 per cent of those surveyed saying they thought it was having a good influence internationally.

Monocle may call it 'soft power', but there's nothing soft about the economic dividends that sharing culture can bring. Our own 10 Country British Council research shows that sharing English, education, and culture helps build trust for the UK worldwide, and that trust translates into people worldwide wanting to study in the UK, visit, and do business with us for mutual benefit.

The USC Center on Public Diplomacy and the British Consulate–General in Los Angeles were pleased to host a conversation about the role of sports diplomacy in 2012. In hosting the games, London contributed to the branding of GREAT Britain and to ambitious economic development.

At the end of the Olympic Games she also found success in the diplomatic realm when she was elected to be a member of the Athletes’ Commission of the International Olympic Committee (IOC) – an achievement that the Slovak Olympic Committee President František Chmelár said was equal to winning “four or five gold medals”.