University of Hyderabad PhD Candidate Muhsin Puthan Purayil dives deep into India's recent public diplomacy strategies in the domestic arena.

Expanding its digital presence, the External Affairs Ministry launched an app, bringing websites and various social media handles of over 170 Indian missions on a common platform to further its public outreach. The app, developed in cooperation with social media giant Facebook, will help people connect with Indian missions abroad...

Whether it’s at a local or international level, everyone wants to be aware of the new policies being framed by the government, the services that are being started, and so on. To help people avail various services and take part in its initiatives, the government has launched several apps