media
Sports diplomacy is often presented as a slam dunk approach for building relations across political divides. Last week veteran NBA star Dennis Rodman took a shot at “basketball diplomacy” in North Korea and showed how professed good intentions can go afoul.
African politics took on a humourous angle as Twitter users joked about their countries' affairs using high school analogies. The hashtag #AfricanNationsInHighSchool quickly went viral as Africans online weighed in with perceptions of their own nations and their neighbours, referencing everything from common stereotypes to current affairs. Mentions of the hashtag skyrocketed to nearly 50,000 uses in less than 24 hours.
Sports diplomacy is often presented as a slam dunk approach for building relations across political divides. Last week veteran NBA star Dennis Rodman took a shot at “basketball diplomacy” in North Korea and showed how professed good intentions can go afoul. It also demonstrated the deft role of the media as the tables turned on the NBA players following a confrontational interview between Rodman and CNN New Day anchor Chris Cuomo. The NBA players not only lost control of the ball but became the ball on CNN’s court.
What’s a U.S. ambassador to do when he wants to get his message out in a country that enjoys making America look bad, has little patience for Western values and tightly controls the media? Call him @McFaul, the tweeting ambassador. For Ambassador Michael McFaul, the unfiltered communication offered by social media means he can tweet U.S. policy, blog it and post it on Facebook, an alternative to the mostly hostile traditional media here.
Global media in public diplomacy has increasingly proved its usefulness in recent years. Many governments have competitively engaged in a war of public diplomacy through media to make their countries look attractive and friendly to foreigners while also setting the stage for others to understand their positions in the international arena. The success or failure of public diplomacy through media, however, can only be judged by its intended audience.
Almost as soon as a Russian court convicted activist Alexei Navalny of embezzlement, on highly dubious grounds, in July 2013, U.S. Ambassador Michael McFaul tweeted his disappointment at the “apparent political motivations in this trial.” Within minutes that comment echoed across Russia’s social media landscape, eventually generating nearly 1,000 retweets and getting picked up by numerous media outlets.
China's largest official news agency, Xinhua, is experiencing some growing pains on Twitter. It started tweeting in March 2012, but has amassed only 22,942 followers since, small potatoes set against its 9.2 million fans on Weibo (Chinese Twitter). Snafus like this might help explain why Xinhua's not getting more English-language social media love.
Australians online have reacted with ire to reports that the visa application fee for journalists visiting the Pacific island of Nauru will skyrocket from $200 to $8,000 AUD ($7,100). Nauru, a country with a population of fewer than 10,000, is home to one of Australia's offshore detention centres, where unauthorised asylum seekers who land in Australia by boat are deported. According to Australia's Department of Immigration and Border Protection, there are 686 people, including 109 children, currently held in immigration detention in Nauru as of November 30.