media

The Korean Film Archive (KOFA) has signed an “agreement of cooperation” with the newly opened Shanghai Film Museum, the South Korea state-backed body announced. The pact, the first of its kind to be pursued for KOFA since its inception in 1974, means the two organizations will collaborate for film screenings, exhibitions, and restoration projects.

The Governments of Jamaica and Cuba have inked an agreement, which will see Cuban specialists in movie animation and high quality art and craft coming to the island to impart their knowledge to local youths. The ‘Youth and Cultural Exchange’ agreement will be implemented as a pilot before the end of this year.

"In a world where more have access to mobile phones than toilets, people expect to participate in shaping public policies.”

The United Nations launched a new public diplomacy initiative that aims to change how decisions are made about world affairs.

The local media's failure to provide sufficient and high-quality international news could be a result of their lack of vision, as they focus only on trivial and sensational subjects to maintain high ratings, media insiders said.

The Arab media explosion that recently has culminated in uprisings across the region springs from two interrelated sources: the growth of satellite television and the affordability of the receivers to the Arab masses, and the common language that Arabs share across state boundaries.

Big Brother – and millions of television viewers - will be watching every move of a group of outgoing, yet house-bound South Africans again in January 2014. M-Net announced that its proudly local brand, Mzansi Magic, will produce another South African edition of Big Brother, and this time the show will aptly be called Big Brother Mzansi.

A second issue to address is that, traditionally, there has been too little emphasis from China on public diplomacy efforts to reach out directly to foreign publics. Instead, Beijing has often placed emphasis, especially in Africa and the Middle East, on improving working relationships with strategically important governments through assistance programs that may not always serve the interest of local peoples. This is now changing. China has rapidly developed public diplomacy skills and policies. But more change is urgently needed if hearts and minds are to be won across the world.

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