SOMETIMES China flexes its soft power without really having any idea it has done so. That appears to be what happened on November 27th when the People’s Daily Online, a website of the Communist Party’s English-language mouthpiece, republished an article by the Onion, a satirical version of an American newspaper, declaring North Korea’s Kim Jong Un the “Sexiest Man Alive”.

A recent poll showed that the majority of the Japanese public are not looking favorably on their neighbors China and South Korea amid Japan's political turmoil and deadlocked diplomacy. Experts warn there may be greater damage to people-to-people ties between the neighbors, as Japan's mid-December general election may further fan the flames of nationalism.

Since the beginning of the Pillar of Defense counter-terror operation, the Ministry of Public Diplomacy has been working hard to get the facts out in face of Hamas’ false reports. The PR effort, which includes a media center, has been dubbed, “Israel Under Fire.” The diplomacy efforts are focused not only on the Western world, but on Israel’s Arabic-speaking neighbors.

China has launched a drive to win "hearts and minds" in Africa just as western powers – including Britain and America – are cutting back on their spending on international broadcasting. In January China Central Television (CCTV) launched its first African hub in Nairobi.

On November 2, Xinhua News Agency issued its first digital interactive e-magazine in Arabic, called China Panorama. The new service will focus on in-depth financial reporting and will target Arab elites and professionals. Its aim is to provide a “better and deeper understanding of China and Chinese economy”. Xinhua will thus add another piece to its expanding media network, which already boasts 142 overseas branches.

Israel said the expanding Hamas media empire is part of the Islamists’ “terrorist operations,” although it stopped short of branding everyone working for it as a potential target in its offensive against Gaza’s Hamas rulers. Al-Aqsa TV, which employed the two journalists , said they were killed on the job, and it accused Israel of trying to silence those documenting the suffering of Gaza’s civilians.

The Israeli government is trying to pre-empt a publicity pounding over its Gaza offensive by aggressively pushing out its version of events, furiously tweeting and Facebook posting updates from a "media bunker." The instant they heard about a bus bombing in Tel Aviv on Wednesday, scores of tech-savvy youth in Israel's government media command center in Jerusalem sprang into action.

About 500 foreign journalists arrived in Israel over the weekend to cover Operation Pillar of Defense, the Government Press Office reported on Monday. The GPO said the new arrivals are joining some 1,400 members of the media in the region to cover Israel and the Middle East.