India’s government used strategies such as state-wide polio campaigns to tackle specific challenges. They also used massive public awareness campaigns, utilising the star power of India’s Bollywood and sports personalities.

Hundreds of Chinese netizens posted comments marvelling that the Canadian envoy at the time – David Mulroney – was driving a relatively inexpensive car compared to the luxury vehicles favoured by their own officials. In just one click, Ottawa had managed to engage a wide audience in a debate about corruption and transparency, using one of China’s hugely popular social networks.

In the near future, no one will be able to become a leader without digital followers, and no diplomat will be well-positioned to represent his or her country if he or she does not personally engage on social networks. And it is not the size of the followership that matters, but the quality of the conversations.

NEWLY appointed US Ambassador to Swaziland Makila James yesterday met editors and senior journalists from various media houses... She said her government firmly believed that a free press was critical to the success of any democratic society. “In order for our society to thrive, citizens need accurate, timely and independent news,” she said.

The Israeli government is to launch a wide-ranging campaign to boost the global image of Jewish settlers and bolster its illegal settlement policy in the occupied Palestinian territories. The move was announced by the Minister of Public Diplomacy and Diaspora Affairs, Yulu Edelstein. The campaign will include direct and indirect media activities which target social networks across the world.

YouTube is extending its original programming initiative into Europe, with at least 60 new video channels from media companies including Britain's BBC, London-based FreemantleMedia and the Netherlands' Endemol. The Google Inc.-owned video site said Monday the new channels, with content from Britain, Germany, France, and the United States, will be in addition to the 100 channels launched in the U.S. last year.

For me, three long-term drivers of relationships between the peoples of the world are access to opportunity, access to information, and access to technology. And of course they are completely intertwined. Humans are good at reacting to shocks and events, but not as good at spotting trends or predicting futures.

Japan has issued a formal complaint after South Korea invited a group of foreign journalists to a disputed island group, in the latest sign of deteriorating diplomatic relations between the two neighbours. Reporters from six US and European media groups, including the Financial Times, travelled to the Dokdo islands – known as Takeshima in Japan – on Thursday on a visit organised by the government.