Mega Events
![Photo by César Corona/USC Center on Public Diplomacy](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/20150612%20-%201814%20-%20Tree%20of%20Life%20and%20Italy%20Pavilion%20in%20Expo%202015%20Milan_1.jpg?itok=mevW3p1M)
July 15, 2015
Roberto Daneo, Managing Director of the Bidding Committee for Expo Milan, shares his personal reflections about how Milan won the bid to host Expo 2015.
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Branding%20Nations_1.png?itok=g2q05nTT)
July 14, 2015
In this two-month series produced by CPD, we examine how countries define, communicate, and manage their national identity at Expo Milan 2015.