Today’s article in the Wall Street Journal entitled “More Drones, Fewer Troops” looks at the policy behind the increasing use and reliance on drones, but it misses an essential point: unmanned warfare’s impact on public opinion and public diplomacy.

On top of that, up until now Europe has been able to compensate for the crisis of its military influence with a solid soft power relying on the attractiveness of its economic model or strong ties with former colonies. However this well-known hallmark of the European sway is waning too

In an era of declining military spending, when the Western world moves away from expensive boots on the ground and surgical strikes, and towards working with domestic political movements and UN-led peace-keeping missions, the less-costly “soft power” first championed by Mackay, which measures success not in body bags but in friends won and peaces kept, is the new military zeitgeist.

America lost its soft power once it used its hard power against Iraq. The global standing of the US suffered tremendously as the war dragged on, with hundreds of thousands of civilian casualties and the revelation of atrocities committed by American troops against civilians and prisoners.

Clever diplomacy, not more Marines, is the answer. The over-extended American Raj has got to face strategic reality or it risks going the way of the Soviet Empire.US foreign policy has become almost totally militarized; the State Department has been shunted aside. The Pentagon sees Al-Qaida everywhere. The US needs the brilliant diplomacy of a Bismarck, not more unaffordable bases or military hardware.

Airpower diplomacy, also known as building partnerships by the U.S. Air Force, offers some distinct advantages over any alternatives. Best thought of as the non-kinetic application of air, space, and cyber power, airpower diplomacy is a form of soft power that’s useful in strengthening existing relationships and developing new ones—while protecting American interests.

A U.S. attempt to smooth relations with Pakistan using a bit of hip-hop diplomacy hit a speed bump Wednesday when the Pakistani military briefly detained an American music group accused of taking photographs of sensitive installations.

The Israeli army this week launched its official Arabic Facebook page. Joining the military's English blog, Twitter account and YouTube channel , the Arabic site will provide information about the Israeli army's activities in the Palestinian territories and other related issues. It will also serve as a place for conversation with readers.