As part of its cultural diplomacy program, the U.S. embassy brought the FEW Collective, a hip-hop troupe from Chicago, to Islamabad, where they danced, rapped and recited poetry to a Westernized, educated elite audience of young Pakistanis.

The progressive utilization of this kind of soft power...will be a fast track pass to engage with masses of young people all over the world based upon what they are truly interested in.Governmental cultural diplomacy can sometimes come off as forced or out-of-touch, but K-pop is an authentic reflection and spectacle of youth culture that is impressively close to the pulse of the "global cool."

"Aalu Anday" or "Potato and Eggs" starts innocently enough but soon launches into a tongue-in-cheek attack on the country's political establishment and its conservative, religious underpinnings. The song has not only made waves in Pakistan, but across the border in India, where the plight of Pakistan's beleaguered liberals has won a lot of sympathy.

A satirical song that takes a tongue-in-cheek swipe at religious extremism, militancy and contradictions in Pakistani society has become an instant hit , drawing widespread attention as a rare voice of the country’s embattled liberals. The popularity of the song on the Internet has made it a sensation across the border in India as well, surprising the band members.

For Nusrat Durrani, senior vice president and general manager of MTV World, the connective tissue that binds cultures and countries is music. It also provides the insistent beat that drives MTV’s newest multi-platform global music brand, MTV Iggy, a channel that aims to bring artists and pop culture from around the world to America.

The U.S. Department of State announced a new partnership with the Association of American Voices...Known as American Music Abroad, this people-to-people exchange will feature a wide variety of American musical genres through international cultural exchange initiatives that will reach more than 40 countries around the world.

American Voices works in countries emerging from isolation or conflict, said John Ferguson, the founder of the organization...“In many cases, we are the first Americans people have seen who are not diplomats or soldiers,” Ferguson said.

Still the longest State Department sponsored tour in U.S. history, the groundbreaking odyssey was conducted at the height of the Cold War and was only the second cultural mission of its kind to take place during that tense political period.