Under the 2025 Tourism Vision Plan, the country is expecting to increase the number of tourism arrivals from 4.8 million in 2014 to 20 million by 2025. “The Iranian government is making every effort to use this opportunity to widen its relations with other nations and to boost Iran’s national and international power as well.”

The exhibition not only gives a picture of the sociocultural development of Japan spread over centuries but also exhibits the aesthetic features of Japanese printing technology. The calendars reflect images from Japanese traditional and contemporary arts, sports, automobiles, nature and architecture in addition to showcasing a vibrant depiction of Japanese heritage and cultural identity. 

By some measures, President Trump has altered the perception of American foreign policy more in the past seven days than his predecessors did in the past seven decades. A nation that built its brand around the world as open to the world’s needy and ambitious is now viewed, after Mr. Trump’s immigration executive order, as closing its doors in a way it never did even after the Sept. 11, 2001, attacks.

With only a year to go before the opening of the PyeongChang Winter Olympics, the organizers vow to enrich the global sports event with cultural elements. For the past five years, the South Korean government has been working not only to build and shore up infrastructure for the games, but also to prepare to show Korea's soft power.

Conflict and militancy may be first things that occur to many about Iraq, but a group of young fashion-conscious Kurds are hoping to help project a brighter, more optimistic image - and perhaps effect social change along the way.

“Singapore’s branding as a ‘place for innovation’ has helped it to attract talents in sectors such as biotechnologies,” GTCI 2017 co-author Bruno Lanvin tells HRM Asia. A large part of this is because the Singapore Government has been quick to recognise the importance of innovation.

Taiwan fell by one place from a year ago to 34th in the 2016 Anholt-GfK Roper Nation Brands IndexSM report, behind Japan, Singapore, South Korea and China, the Ministry of Economic Affairs said Tuesday. Conducted annually, the study measures global perceptions of 50 countries in terms of their exports, governance, culture, people, tourism and immigration/investment.