Contrary to the views expressed by Virimai Victor Mugobo, a Cape Town-based researcher and consultant, in a column of a local weekly, Zimbabwe can start enhancing its competitive identity in the world right away.

Of all the islands in the Caribbean archipelago, Jamaica is probably the one that is the most effectively branded, Rihanna and Barbados notwithstanding. […] Interesting then, that the island has chosen not to rest on its laurels; rather, it is striving to reinvent itself via the first ever Brand Jamaica Symposium, which was held in July at the University of the West Indies, Mona Campus.

In England, it was called the Tebbit Test. The right-wing politician Norman Tebbit suggested in 1990 that immigrants from South Asia, Africa, and the Caribbean would not be truly assimilated until they supported their new country, rather than their respective homelands, in cricket. Thankfully, we have no such test in the United States; in a nation of immigrants, plenty of people feel allegiance to more than one team. But why is the American World Cup squad winning over more and more people with strong links to other nations?