August 1, 2012

This new age of brand-aware governments is both good and bad news for NATO. It’s bad, because it gives member states yet another reason to shy away from conflicts that don’t concern them directly, for fear of contaminating their image ... On the other hand it’s good, because if NATO gets this right, it can offer a way for states to enhance those all-important reputations.

His Royal highness Prince Faisal bin Al Hussein said that it is more than twenty two years since the fall of Berlin wall that marked the end of the cold war, and raised the hopes for a better, safe and secure future for our people.

The North Atlantic Treaty Organisation has stressed the importance of partnership with the United Arab Emirates under the “Istanbul Cooperation Initiative ”...Nicola De Santis, Nato Public Diplomacy Division Coordinator, expressed the alliance’s appreciation for the UAE and its political leadership for their fruitful cooperation.

Within this transatlantic culture, soft power was offered as a complement to hard power – another means to the same end of getting our way in the world, albeit slower. Instead of armies, we actively shipped artists, products, legal systems, video games...

Sponsored by the NATO Public Diplomacy Division..."Your Ideas, Your NATO" policy workshop competition challenged students and young professionals to make recommendations on how NATO should support the long-term transition process prompted by the Arab Spring.

When presenting our age to eager students, it is already evident that history books will one day devote a chapter to the so-called "social web." Political and social historians, we imagine, will analyze how the social web impacted public institutions...

April 12, 2012

The USC Center on Public Diplomacy was pleased to welcome NATO Lieutenant General Karlheinz Viereck, Deputy Chief of Staff Joint Force Training at Allied Command Transformation, to discuss NATO’s public diplomacy initiatives.