The goal of public diplomacy is to communicate and engage in a meaningful and mutual way with foreign publics. Now non-state actors such as Invisible Children have the ability to do just that. However, with the democratization of information sharing, thanks to new media tools, comes great responsibility.

"The US State Department has become the world's leading user of ediplomacy," states the new report put out by Australia's Lowy Institute for International Policy, highlighting a range of initiatives that Foggy Bottom has included in its "21st Century Statecraft" Initiative.

Kony 2012 represents a successful utilisation of soft power and public diplomacy that may force Ugandan policymakers to react positively to the groundswell of interest in and scrutiny of Uganda. The video campaign inadvertently encourages Ugandans to reflect on the state of the country today, almost 50 years after independence.

The past month exposes the limits of leaders who try to shape the world — and how unexpected actions by individuals can influence the course of history."The drama of a singular event can supersede years of policymaking," says Philip Seib, director of the...Center on Public Diplomacy.

We are all here because we know ensuring that everyone has the clean water they need to live and thrive has to be a high priority for all of us. When I spoke on World Water Day two years ago, I talked about how water is clearly integral to many of our foreign policy goals.

Clinton also announced the release today of an Intelligence Community Assessment (ICA) on Global Water Security. The ICA is based on a National Intelligence Estimate requested by Secretary Clinton a year earlier to assess the impact of global water issues on U.S. national security interests

To celebrate World Water Day 2012, the European Commission releases the video "More than Water" which shows concrete results of the EU-ACP Water Facility to provide access to drinking water in the Himba villages in the north of Namibia.

On World Water Day (March 22), numerous initiatives and announcements will sure come up. For one, U.S. Secretary of State Hillary Clinton will announce a new public-private partnership, called U.S. Water Partnership, on Thursday to seek solutions to the global water problem.