The US Department of State and the Association of American Voices is facilitating a unique musical program called American Music Abroad. The program works to implement Secretary of State Hillary Clinton’s vision of “smart power”diplomacy

Lee says Taiwan’s soft power, accumulated in the past few decades, has surpassed its politics and economy as an advantage worth using and a language for dialogue. She says many Hong Kong people find this aspect of Taiwan to be among its most interesting.

Washington is a vocal proponent of intellectual property rights in Vietnam as it is around the world, and a site like Zing would be shut down in the United States. But with space with for public diplomacy limited in Communist Vietnam, the American embassy uses its "Zingme" account to reach out to young people in Vietnam as it seeks to build closer ties with its former enemy.

How the youth hostel represents the essence of public diplomacy.

The Seychelles agreement with Mauritius to share the ownership of the Mascareigne bank was cited by the Seychelles founding President, Sir James Mancham, as being a prime example of solving a “contention” through the policy of cultural diplomacy.

“Back in the day, a corporation stung by a newspaper story might try to buy a full-page ad in the paper. But that route was controlled by the very organization they were battling. Targeting PR ad dollars toward social media is another sign it isn’t just stories that can spread virally. It is also the conversations around those stories, pro or con.”

India’s government used strategies such as state-wide polio campaigns to tackle specific challenges. They also used massive public awareness campaigns, utilising the star power of India’s Bollywood and sports personalities.