An expansion of youth sports programs nationwide and the potential for future training opportunities for Afghan athletes and coaches are among the benefits of a developing partnership between the national Olympic committees of the United States and Afghanistan, and other U.S. sports associations, officials said.

Brand strategist Peter Economides knows about taking brands at their lowest ebb and turning them into world-beaters. He was part of the team that helped create Apple’s “Think Different” campaign in 1997. ....Economides believes that Greece is at the point where an inspired and properly managed rebranding campaign could turn it into the “Apple of the Mediterranean.”

A striking achievement in sports diplomacy had also been the final relocation of the headquarters of the Association of National Olympic Committees of Africa (ANOCA) from Yaounde in Cameroun to Abuja.

As the government slowly ousts the traffickers and regains the upper hand — part of an organized cleanup ahead of the 2016 Summer Olympics in Rio de Janeiro — companies are starting to understand that there is cash in what was once chaos. Taking products, services and jobs back into the pacified favelas is the latest challenge facing a city hoping to reverse decades of neglect as it prepares to host not just the Olympics but also the soccer World Cup final in 2014.

“As a country needs more top-class athletes in the Olympic Games to promote sports, we need more top-class economic players to make a name for themselves in the world and improve our technology. This is something that we have done well and will continue to do so,” she added.

Tokyo's announcement over the weekend that it will bid for the 2020 Olympics is intended to show the world it can recover and stage a successful Games after the devastation caused by the March 11 earthquake and tsunami.

Tens of millions of Koreans across the world rejoiced as the International Olympic Committee announced PyeongChang as the host of the 2018 Winter Olympic Games, a dramatic triumph of the country’s sports diplomacy preceded by two painful failures.