pop culture

Now that the decades-long trade embargo between the U.S. and Cuba looks to be a thing of the past, Americans may soon be partying with Cuban goods like it’s 1959. Culturally, however, Cuba’s influence has been here all along.

Given the current state of affairs, it is an interesting time for Russian public diplomacy in the West.  Say what you will about Western perceptions of the Russian economy, military, and government. On the twerking front, Russian dancers are certainly making a name for themselves.

Miley Cyrus performs "Party in the U.S.A."

Never mind the economic sanctions, here's the Russian twerkers. 

As Japan and South Korea have shown, the best way for governments to encourage pop culture with global appeal is probably to stay out of the way. China’s President Xi Jinping disagrees.

The residence of the South Korean ambassador to China has been opened to the public, in an annual public-diplomacy effort to reach out to Chinese people, the South Korean Embassy said Thursday.

October 10, 2014

In Pop Power: Pop Diplomacy for a Global Society, Luis Antonio Vidal Pérez explores pop culture as a tool for constructing a global society in the context of International Relations by studying the cases of South Korea and Japan’s pop diplomacy in Peru.

August 7, 2014

From “Gangnam Style” and competitive electronic sports to kimchi-flavoured pot noodles, South Korea’s cultural exports are eagerly consumed around the world.  Filipinos are hooked on its dramas. The French love its pop music and its films. Last year South Korea raked in $5 billion from its pop-culture exports.