For too long, India has ignored the changing political narrative in Nepal.  Appropriately targeted public diplomacy initiatives are necessary to address this. At official and diplomatic levels, a more open and straightforward approach will prevent creating ambiguities that give rise to conspiracy theories and providing grist to the local media.

On a swing through San Francisco, former US Secretary of State Hillary Clinton dropped by Twitter headquarters where she praised "girls who code" and hoped social media would one day be used to resolve political and diplomatic problems. Twitter's headquarters is a frequent destination for world figures, celebrities and politicians looking to amplify their message by addressing the employees of the popular social network.

It wasn’t an aide or a diplomat on the phone with pro-Russian rebels, trying to get them to relinquish the bodies and the “black boxes” from the wreckage of Malaysia Airlines Flight 17 in eastern Ukraine — it was the leader of Malaysia himself.

For too long, India has ignored the changing political narrative in Nepal. We remained content that Indian interests were safeguarded by quiet diplomacy even when Nepali leaders publicly adopted anti-India postures — an approach started by the Palace in the 1950s and adopted particularly by the Left parties as a means of demonstrating “nationalist credentials.” Ignored by India, it has had long-term negative consequences. Appropriately targeted public diplomacy initiatives are necessary to address this.

International policy after all starts at home. Improving the people’s welfare through international policy can only be guaranteed by their engagement. There’s thus an urgent need for the new president, his foreign minister and the hopefully strong team and advisors that will surround them to clear the smog of “foreign affairs fatigue” from Jakarta.

Each recent British Foreign Secretary has brought their own flavor to public diplomacy. Robin Cook’s “ethical foreign policy” argued that strong values should provide the basis for an image that can then be used to promote overseas trade. Jack Straw and Margaret Beckett contributed to increased professionalism in PD, including a clearer focus on the outcomes of PD activities.

For months, the United States and the West have been searching for a way to drive a wedge between the Ukrainian separatist rebels and Russia. Even as recently as this week, the main effort has been the use of economic sanctions, which have had little effect. Russia's behavior is vulnerable to pressure, particularly as a result of the tragic downing of Malaysia Airlines Flight 17. The politics of embarrassment, not economic sanctions, are the best avenue to achieve our most important goal in Ukraine, a state free from Russian domination.