public diplomacy
As of yet, no Israelis have been killed during the latest Gaza offensive. 174-0 is a tough ratio to explain. Especially for an operation that Israel claims is being taken in self-defense against terrorists in Gaza. But the Israeli Prime Minister’s office may have found an answer to this minor public-diplomacy challenge: Tinder, a popular online smartphone dating/hookup app.
Someone once told me that in Gaza “things are never so bad that they can’t get worse.” Those words came back when I read that the Israeli prime minister has told his military “to take the gloves off” to stop the rocket fire from Gaza.
The current UNO publication, Numero 17, La Nueva Diplomacia, features articles focusing on new diplomacy and international relations, and includes a piece by CPD Director, Jay Wang titled Nation Branding Revisited. Other articles cover topics ranging from Soft Power and Digital Diplomacy to Economic Diplomacy and the role of non-state actors in diplomatic relations.
The Prime Minister’s Office and Foreign Ministry have been hard at work spreading Israel’s message in Operation Protective Edge for the last week in an effort that is mostly paying off, experts on public diplomacy in and out of the government said Sunday. “We see [public diplomacy] as a war front like any other,” Foreign Ministry Deputy Director-General for Communications and Public Diplomacy Arthur Koll explained.
The Korea Culture and Diplomatic Mission (KCDM), a group established to help Koreans build awareness of global cultures, said that it will host the three-day Youth Ambassador Academy at the International Youth Center in Gangseo-gu, Seoul, Aug. 4.
Most often associated with Alec Ross’s stint at the State Department as Senior Advisor for Innovation, diplomacy’s rush to better leverage the advantages of social media and mobile technologies by investing in ediplomacy and PD 2.0 is no secret. On his first day as new Under Secretary for Public Diplomacy and Public Affairs last February, Richard Stengel made his position clear: social media are “transformational tools” and the State Department needs to move toward a “digital-first strategy.” Ambassadors now tweet regularly.
While U.S. and Iranian negotiators labor to reach a long-term nuclear agreement, other Americans and Iranians are stepping up contacts in a new wave of people-to-people diplomacy. In recent months, three American religious delegations have visited Iran while the first group of female Iranian seminary students came to the United States. Sports exchanges are also on the rise again,spearheaded by American wrestlers who find far more numerous and passionate fans in Iran than in many countries, including the U.S.
The United States must launch a "real war of ideas" with Russia according to Ilan Berman, the Vice President of the American Foreign Policy Council in Washington. The US international broadcasting capacity should be improved and a new public diplomacy strategy ought to be developed by the White House.