public diplomacy

When your Thanksgiving dinner table feels like an international crisis, this advice shows how public diplomacy principles can come to the rescue.

In the aftermath of the interim deal between the Iranian regime and the P5 + 1, the dissonance between the smiles on the faces of Iranian and Western negotiators and the frowns of concern of Prime Minister Binyamin Netanyahu and senior Israeli cabinet ministers reflect the magnitude of Israel’s challenge over the next six months.

Numerous governments and citizens throughout the world would like to see an effective counterbalance to China in East Asia. Korea, with its commitment to democracy, sophisticated economy, and long-established ties to the United States and other Western countries, is in a strong position to play this role, if it chooses to do so.

SEOUL --- At a conference here sponsored by the Korea Foundation, several dozen scholars and practitioners grappled with questions related to Korea’s global and regional diplomatic posture. My own suggestions as a conference participant centered on two questions

• How does public diplomacy relate to the strategic interests of Korea as a leader in East Asia and more specifically as a counterweight to Chinese influence?
• In what ways might new media be used to enhance Korea’s development of innovative public diplomacy programs?

The historically undervalued art of public diplomacy as an effective instrument continues to languish on the margins of the conduct of 21st century foreign policy. But that is old news. To put it mildly, we appear to have lost the ability to employ “soft diplomacy” tools to bridge that all-important last six inches in communication among allies and foes where understanding, support, or—at least—muted opposition to a policy goal can be accomplished. Perhaps this is a harsh judgment, but allies and everyone else are increasingly comfortable “just saying no” to us today.

For all the growing interest in public diplomacy, the field still suffers from a lack of specificity in use of the term. This isn’t necessarily a problem, but it is a source of confusion. A look at the CPD blog demonstrates the wonderful breadth of issues that fall under the rubric of public diplomacy. A survey of peer-reviewed literature from the last five decades yields more than 600 articles employing the term – each with its own understanding of public diplomacy.

For all the growing interest in public diplomacy, the field still suffers from a lack of specificity in use of the term. This isn’t necessarily a problem, but it is a source of confusion. A look at the CPD blog demonstrates the wonderful breadth of issues that fall under the rubric of public diplomacy. A survey of peer-reviewed literature from the last five decades yields more than 600 articles employing the term – each with its own understanding of public diplomacy.

European Commission President José Manuel Barroso was right. Had the European Union instead of the United States fallen into partial government shutdown, the world would not have hesitated to use this as an opportunity to berate Europe and its influence as a global leader. The trade in caricatures about the EU is a favourite past time. World leaders stand ready to offer free advice to European governments and institutions that they see as having no capacity to lead.

Pages