public diplomacy

The Foreign Ministry, always on the lookout for ways to make Israel’s image trendier, recently asked the supermodel Bar Refaeli, one of the country’s most famous celebrities, to lead an ad campaign promoting Israeli technology and innovation abroad. She agreed, free of charge. Apparently it was a success: “My Instagram feed has more readers than Israel’s most popular newspaper,” Refaeli bragged in a tweet.

David Pountney, who is also the company's artistic director, was awarded the Order of Merit at a ceremony in Vienna. It recognises outstanding contributions to co-operation between Poland and other nations. He was honoured for staging Polish opera in his role as director of the Bregenz festival in Austria since 2003.

The Japanese government presented two former baseball players with the People's Honor Award recently, causing a sensation in the country. The two winners were Shigeo Nagashima in his late 70s and Hideki Matsui who has just retired. Once a player and coach of a famous Japanese professional baseball team Yomiuri Giants, Nagashima is one of the most celebrated baseball players in postwar Japan

Japan called on China to do more to restrain North Korea and its nuclear program during a visit to Tokyo by U.S. Secretary of State John Kerry on Sunday, a day after the American diplomat and Beijing leaders pledged to work together to restart talks with Pyongyang. Mr. Kerry shuttled between North Asian capitals over the weekend in a bid to avert a broader crisis in the region fueled by Pyongyang's threats to attack U.S. and allied targets in the Pacific.

The United States and Japan opened the door Sunday to new nuclear talks if North Korea lowered tensions and honored past agreements, even as the saber-rattling government rejected South Korea's latest offer of dialogue as a "crafty trick." U.S. Secretary of State John Kerry told reporters in Tokyo that North Korea would find "ready partners" in the United States if it began abandoning its nuclear program.

The recent cases of Russian Work and Travel visa applicants being denied American visas indicates that the visa issue hasn't being resolved yet. While some observers claim that the stance taken by the U.S. Embassy might be politically motivated, Russian experts see these restrictions as a reasonable response to the lack of control on Work and Travel participants. Likewise, U.S. officials view the move as an attempt to introduce higher requirements for students.

While the Fulbright educational program celebrated its 40th anniversary in Russia on April 10, U.S. Undersecretary of State for Public Diplomacy and Public Affairs, Tara Sonenshine, took the opportunity to drop in on the American Center in Moscow. She delivered a speech on the importance of soft power and how it can be used to cope with and minimize political differences.

aiwan should increase efforts to foster creativity and boost the nation’s soft power in the face of China’s rapid development in the arts sphere, Minister of Culture Lung Ying-tai (龍應台) said yesterday, urging the government to recognize China’s strength in this regard amid a recent frenzy over a Chinese TV show.

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