public diplomacy

US Secretary of State Hillary Clinton has taken issue with critics who say US global power is waning, arguing in her final public speech in office that America will continue to lead the 21st century. But on the day before she officially steps down, Clinton called for the nation's institutions and relationships to be modernised, saying what was needed was "a new architecture for this new world. More Frank Gehry than formal Greek".

They have, along with other of my colleagues, really embraced the whole idea of partnerships and understood that in the 21st century, diplomacy and development is not in any way confined to government-to-government relations. Those have to be tended, those have to be respected, those have to be nurtured and grown. But at the same time in this increasingly interconnected, networked world, we wanted to reach out people-to-people, to our NGOs, our faith communities, our private sector, and so much more.

The current state of America's brand abroad is no longer new, different or attractive. It is a never ending montage of guns, debt and indecision. Follow international press coverage of the U.S. and these themes emerge again and again.

Freddy Balsera, founder of a Coral Gables public relations firm, has been nominated by President Obama to the U.S. Advisory Commission on Public Diplomacy. “I am proud to nominate such impressive individuals to these important roles, and I am grateful they have agreed to lend their considerable talents to this Administration."

The U.S. Consulate General Mumbai, in association with the Department of Culture, Madhya Pradesh, proudly presents “The Fastest Feet in Rhythm” in Bhopal, featuring the Kathak dancer and maestro Pandit Chitresh Das and Emmy award winning tap dancer Jason Samuels Smith. Part of a nation-wide tour sponsored by the U.S. Government, the visit of the artists is designed to promote mutual understanding and cultural exchanges.

Not long ago I attended an interesting conference in Washington DC organized by the Institute for Cultural Diplomacy. A lot of very different viewpoints were expressed, very stimulating presentations were given by scholars from the DC area...Cultural diplomacy or public diplomacy cannot be effective when coupled with acts of war. This is a lesson which major powers keep learning and also keep forgetting.

Committee members heard from Vladimir Yushkin, Director of the Baltic Center for Russian Studies in Tallinn, communications consultant Raul Rebane and Security Police High Commissioner Martin Arpo. He said that the importance of media in this respect was declining and said that information could more effectively be delivered through cultural events, youth camps and other direct contact.

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