Public Diplomacy is not a new phenomenon; it is rather a magnification of what is going on in the 21th century world. Authors of Public Diplomacy regard the September 11, 2001 event as a turning point in line with the interests and wants of the west.

Senior Chinese and Russian officials on Wednesday agreed here to work together and take effective measures to push forward people-to-people and cultural exchange programs between the two countries.

India's growing soft power has got a brief toehold in the world's hardball capital. Madame Tussauds, the famed wax gallery, unveiled on Tuesday the molded likeness of Bollywood's best in an intensely political city that is more into power than entertainment.

The recent success of Psy and K-pop groups has boosted talk that Korea has gained the benefits of “soft power” in raising its international stature. But is hallyu, or the Korean wave, the best way to achieve this goal and does Korea want to be identified overseas mainly by its pop culture?

sraeli Prime Minister Benjamin Netanyahu was due in Berlin on Wednesday for talks likely to focus on the growing crisis over settlement plans that could torpedo the viability of a Palestinian state... “Our top public diplomacy mission is to explain that the root of this conflict is not territorial. It is over our very existence in any borders whatsoever.”

We caught up with Kwan, 32, after she spoke during a Washington Post Live conference on women and leadership Wednesday. Does she see herself with State for the long haul? You never in politics, she said, but “I’m very goal-oriented. I do see myself doing something in public service.”