A US official is taking a novel approach to diplomacy in Pakistan — singing in a local language to build bridges in one of the world’s most dangerous countries, where anti-Americanism runs rampant.

Bangladesh should go for an integrated branding policy, instead of taking piecemeal steps, as the country is at the crossroads towards higher growth trajectory.The call came at the conclusion of a two-day international conference on Positioning Bangladesh: Branding for Business at Sonargaon Hotel in Dhaka yesterday.

just 31 minutes before the onset of Shabbat in Jerusalem and less than 24 hours after the Palestinians succeeded in upgrading their status at the UN, a senior diplomatic source sent out a text message to diplomatic reporters saying Israel “had decided to approve the building of 3,000 housing units in Jerusalem and Judea and Samaria.

The Department of Defense has not institutionalized public diplomacy-like activities throughout its components, belying both hopes that it would internalize these broader concerns into its everyday activities, and fears that the Department's great scale would overwhelm all other US public diplomacy. But the evolving, post Goldwater-Nichols role of the combatant commands and SOCOM did encourage those particular organizations to develop and consolidate a program that looks very much like public diplomacy.

Special Operations Command, based in Tampa, directs the military's elite commando units — the Navy's SEALs and Army's Delta Force — in counterterrorism missions...Key to its propaganda efforts is a collection of websites known as the Trans Regional Web Initiative aimed at foreign audiences. USA TODAY first reported on its existence in 2008, and it appears to have expanded.

Public Diplomacy is not a new phenomenon; it is rather a magnification of what is going on in the 21th century world. Authors of Public Diplomacy regard the September 11, 2001 event as a turning point in line with the interests and wants of the west.