The Department of Defense has not institutionalized public diplomacy-like activities throughout its components, belying both hopes that it would internalize these broader concerns into its everyday activities, and fears that the Department's great scale would overwhelm all other US public diplomacy. But the evolving, post Goldwater-Nichols role of the combatant commands and SOCOM did encourage those particular organizations to develop and consolidate a program that looks very much like public diplomacy.

Special Operations Command, based in Tampa, directs the military's elite commando units — the Navy's SEALs and Army's Delta Force — in counterterrorism missions...Key to its propaganda efforts is a collection of websites known as the Trans Regional Web Initiative aimed at foreign audiences. USA TODAY first reported on its existence in 2008, and it appears to have expanded.

Public Diplomacy is not a new phenomenon; it is rather a magnification of what is going on in the 21th century world. Authors of Public Diplomacy regard the September 11, 2001 event as a turning point in line with the interests and wants of the west.

Senior Chinese and Russian officials on Wednesday agreed here to work together and take effective measures to push forward people-to-people and cultural exchange programs between the two countries.

India's growing soft power has got a brief toehold in the world's hardball capital. Madame Tussauds, the famed wax gallery, unveiled on Tuesday the molded likeness of Bollywood's best in an intensely political city that is more into power than entertainment.

The recent success of Psy and K-pop groups has boosted talk that Korea has gained the benefits of “soft power” in raising its international stature. But is hallyu, or the Korean wave, the best way to achieve this goal and does Korea want to be identified overseas mainly by its pop culture?