Both writers state that irrespective of what the world media has to say, true soft power is only gained by actions - by what these countries individually do. No amount of branding exercise can help their image if not backed by actions.

As public diplomacy expanded in scope and focus, an ambassador's outreach role also expanded. Besides keeping in touch with various organs of the host government, he found it important to have friendly relations with the local media. He also understood that it was critical to be accepted by the political, intellectual and cultural community of the host country.

Rep. Mac Thornberry wants a piece of the Smith-Mundt Act of 1948 to fall down. So the Republican congressman from Clarendon is the co-sponsor of a bill that would flick into Cold War history a provision prohibiting the State Department from disseminating its overseas propaganda here in the States.

TONIGHT, 125 million viewers will tune in to see Azerbaijan host the live final of the Eurovision Song Contest, complete with its rainbow following. This will surely make the former Soviet country the most repressive regime ever to actively encourage gay men to come and party

The arrival of Chen Guangcheng, a blind Chinese activist, in New York on May 19th marked a quiet resolution to a thorny problem for American diplomacy with China over human rights. It also suggested that, in spite of political tension at the highest levels of the Communist Party, Chinese leaders remain united enough to handle a crucial relationship pragmatically. But compromising with the superpower involves a balancing act at home.

Visiting top Chinese legislator Wu Bangguo and his Spanish counterpart called for more economic and cultural exchanges between the two countries on Thursday to boost bilateral ties. Wu, chairman of the National People's Congress, the country's top legislative body, said Spain, whose relations with China have sustained nearly four decades, is one of the China's best friends in the European Union.

There are two Latin American festivals going on – can you guess where they are? Neither of these festivals are located in Latin America, or even in the United States. Do you give up? The first festival is in its fourth year and takes place in Kuala Lumpur, Malaysia; the second festival is in its sixth year and is happening right now in Seoul, South Korea.

I frequently teach a large introductory class titled “Foundations of Journalism and Mass Communication.” One section of the course addresses international news in the United States as well as global media trends and public diplomacy issues. At one point, I usually ask the class of 160 undergraduates how many of them have heard of Voice of America. The answer is always the same: very few.