Our Working Group on Religion and Foreign Policy has focused on how we can strengthen our engagement with the large section of civil society comprised of faith-based organizations. Our posts in every region of the globe work with faith-based organizations and religious communities to bolster democracies, protect human rights, and respond to the humanitarian need of citizens.

In a couple of recent postings I have tried to elaborate the notion of a nation brand, to identify some of the salient issues surrounding the relationship between public diplomacy and branding, and to illuminate the more subtle distinctions. In this entry, I would like to drill down further into each of these, and several related issues.