We Americans tend to take our presidential campaigns lightly. We see them as fodder for Saturday Night Live and The Daily Show, and we become so enamored with the incessant polling that we watch the candidates as if they were race horses approaching the finish line.

Indeed, the elections that took place in Egypt and Tunisia have demonstrated that the young, multilingual and Internet-savvy spokesmen for the revolution who had become prominent on Al Jazeera and CNN television coverage from Tahrir Square lack any strong base of electoral support.

This isn’t an accident. Forget the non-existent “Twitter revolution”: information simply spreads faster than it used to do, in myriad ways. Around the world, the poor own mobile telephones. The middle class has internet access...Countries and cultures do change...

Foreign Ministry Spokesman Hong Lei...summed up China's diplomatic achievements in 2011, and said China will adhere to the path of peaceful development...China safeguarded the security and rights of Chinese nationals... and carried out public and cultural diplomacy

Yue-Sai Kan reckons that the Miss Universe competition is as good a vehicle as any for China to project soft power...Kan has made a great effort in the past 20 years to modernize the image of China that is projected to the world, much of it through television.

As part of its public diplomacy exercise, China invited 500 Indian youth, who met Premier Wen Jiabao in the Great Hall of People on September 23. The youth delegation was led by India’s Sports and Youth Affairs Minister Ajay Maken.

It is nobody's case that India must mimic the West's position. Even so, as a society with much goodwill in the Middle East, where it is respected for its democracy and soft power and seen as an exemplar of a non-western modernity, India needs to be a presence in the region's new discourse.

One of the goals of this blog series is to develop greater awareness and knowledge of how culture intervenes in public diplomacy. In public diplomacy, culture’s web of influence spans across policy, practice, and research, and encompasses both sponsor and intended public.