The U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA) launched the “Dance With Us: Motion Across Cultures” Photo Contest on its ExchangesConnect online community today. ECA asks that participants capture the way people express themselves through movement around the world.

The Chinese martial artist-turned-movie star is starting a taichi school...Mr. Li said he wants it to one day be as cool to practice taichi as it is to watch American movies. The actor’s new venture could indeed give a boost to China’s efforts to export its culture, which have involved investments in the billions of dollars but have been criticized as unimaginative.

Seeking to put more of its own spin on global affairs and provide counterspin to offest coverage generated by CNN, the Voice of America and other U.S .public diplomacy outlets, official Chinese media is expanding its footprint in the southern hemisphere.The expanded coverage is an example of how China shape-shifts content delivery to support its global policy initiatives on a broad spectrum of issues.

Deputy Foreign Minister Danny Ayalon is the host in a new public diplomacy video on YouTube that explains the main reason for the conflict between Israel and the Palestinian Authority is not Israel's presence in Judea and Samaria, but successive Arab leaders' resistance to Jewish sovereignty.

A collection of rare vintage Bollywood showcards is taking top billing at one of Toronto’s biggest museums. “We think of Bollywood as such a localized phenomenon, but in fact it has been part of the global film industry from its inception..."

The video was released as many analysts believe the terror network is struggling to cope with the loss of a string of leaders and has found its jihadist message undermined by popular protests against authoritarian regimes which have swept the Middle East.

Soft power diplomacy through the Rugby World Cup ... is not just symbolic. Money and people from New Zealand's Ministry of Foreign Affairs and Trade have been diverted to support the RWC and you won't have to go far to hear the term 'rugby diplomacy' used as a new form of New Zealand's soft power.

Officials said they would spend $4.7 million to boost tourism on the back of the Games and restore the Olympic host city’s tarnished image. Culture, media and sport secretary Jeremy Hunt says the publicity campaign aims to “set the record straight” and show the world that the riots do not “stand for what the U.K. is all about.”