"Soft power", which mainly comprises values, systems, political views and cultural influence, is being increasingly emphasized by various countries around the globe...This has given rise to public diplomacy, which is considered an important means of developing soft power.

Al Qaeda’s attack on the United States ten years ago was a profound shock to both American and international public opinion... Anyone who flies or tries to visit a Washington office building gets a reminder of how American security was changed by 9/11

America's real strength, more than its military and economic power, is its "soft power," its moral authority. And this, too, was weakened: As the U.S. violated basic human rights like habeas corpus and the right not to be tortured...

The relevant Chinese government departments should think about how to deal with overseas publicity and public diplomacy in Vietnam: winning hearts and minds, especially of the post-Vietnam-War generation, who have a much more favorable impression of the U.S., than of China.

The U.S. military presence in Iraq and Afghanistan... all demonstrates...that the United States is bent on dominating the Muslim world. A decade of public diplomacy has not dented this view, and polls of Muslim populaces indicate that they continue to have a poor opinion of the United States.