public diplomacy

August 31, 2011

Sport is a gigantic and powerful medium for the international spread of information, reputations and relationships that are the essence of public diplomacy. The money spent world-wide on sport dwarfs what any government spends on public diplomacy. The size of the global audiences for sport and the audience’s level of interest exceed those of any other subject matter, including political news and the movies. The nature of sport—in its human striving for excellence and in its competition, its winners and losers—carries its own messages.

At a time when even the Chinese have realised the soft power of the media and been trying to understand it, speak its language and make it a national asset and not a national vulnerability, it is disquieting that your Government is reported to be thinking of setting up a small group to deal with issues concerning the accountability and regulation of media...

The anti-secrecy organization WikiLeaks in recent days has dramatically accelerated the pace at which it posts confidential State Department cables, exposing the names of people who spoke to American diplomats in confidence. The development has alarmed U.S. officials and human rights groups, who say it will endanger foreign nationals who helped the United States and make it less likely that others will do so in the future.

China’s economic power over the US is now substantial, and will limit not only America’s influence in the financial markets, but also its capacity to use military power. If this forces America back towards what the international-relations scholar Joseph Nye calls “soft power and multilateral diplomacy,” it may well be a good thing. But such approaches are anathema to the US Republican Party...and they might unnerve the many Asians who are nervous at China’s growing military might.

Water is fast becoming a cause of competition and discord between countries in Asia, where per capita freshwater availability is less than half the global average. The growing water stress threatens Asia’s rapid economic growth and carries risks for investors potentially as damaging as non-performing loans, real estate bubbles and political corruption.
By having its hand on Asia’s water tap, China is therefore acquiring tremendous leverage over its neighbours’ behaviour.

A foundation established by former U.S. presidents Bill Clinton and George W. Bush says it is providing an additional $1.4 million to efforts to rebuild Haiti following its devastating earthquake last year. The non-profit Clinton Bush Haiti Fund said Tuesday the money will go to a Haitian company that will train engineers and general contractors to manufacture steel-frame houses.

Following the work of American scholar Joseph Nye, it is common for analysts to limit the debate on national strength to hard and soft power, with a combination supposedly forming "smart power." However, the patterns of Beijing's transformation invite an enlargement on these reflections to consider a third dimension of power, "subtle power," which is, to a certain extent, the application of some of China's highest philosophical principles in the field of strategy.

Addressing a group of young leaders from Croatia and the Western Balkans, NATO Assistant Secretary General for Public Diplomacy Ambassador Kolinda Grabar highlighted the Alliance’s key themes in preparation for the Chicago Summit in May of next year.

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