public diplomacy
An important asset that New Delhi has failed to exploit vis-à-vis its neighbours is its soft power. Sports, economy, Bollywood, education, infrastructure, healthcare, tourism, history and heritage — there is so much that can be used by the country to influence its neighbourhood.
New dialogue between the South Asian rivals calls for a new form of diplomacy, where top officials can go out, eat familiar cuisines and sit between the very people whose fate they are negotiating. This would give them a feel of how welcoming and hospitable one neighbour can be to another.
China has “always supported the legitimate rights of the Palestinian people to establish an independent state” on all of the West Bank, the Gaza Strip and in Israeli-annexed east Jerusalem, WAFA quoted Hu as saying.
Therefore,...as some observers have predicted, that Angola would fall under greater Chinese control. While China has gained an impressive economic presence in Angola, its political and diplomatic influence is growing weaker by the day, and its soft power is rather weak.
The course of events in Libya over the past months validates what I have termed the "just enough" doctrine. The Obama administration successfully resisted pressure -- from Libyan rebels, European allies and domestic critics alike...
The Embassy's advice was that if the US wanted to encourage a New Zealand deployment then they would have to find public diplomacy opportunities to explain choices in Afghanistan to New Zealand media.
PD is difficult because it’s not simply about the relationship between two countries; the content and prospects for PD activities are often about third countries. The need for messages to balance the requirements of different relationships makes them less persuasive....
Aid organisations need to be careful that in boasting of (or inflating) achievements in Mogadishu, rather than highlighting massive humanitarian failings across Somalia, they do not become inadvertent allies in a grand deception.