“By using soft power to understand a people and their culture, you will gain a better understanding and appreciation of your partners,” Athavale said. During the three-day discourse with the junior officers, both sides were given ample opportunities to talk amongst themselves.

As part of the active use of pop culture in public diplomacy, the International MANGA Award was established to share Japanese pop culture and to help promote understanding of Japan among overseas cartoonists.

That’s largely the case for the U.S. government’s most expensive foreign broadcasting effort: the Arabic-language news channel Alhurra. Since the television station was founded in 2004, the U.S. has sunk close to a billion dollars into it.

A seismic shift is under way at the U.S. Department of State as Foggy Bottom increasingly draws on Sillicon Valley expertise to develop tools and strategies for remaining effective — and relevant — in a rapidly innovating world...public diplomacy in particular has had to adapt its perspective and overhaul its outreach to stay current in a constantly evolving technological landscape.

Yep, it seems that Pakistan's new 34-year-old foreign minister, Hina Rabbani Khar, has accomplished what years of tense diplomacy haven't been able to -- create some genuine goodwill between the two constantly sparring nations.

As the Ambassador at Large for International Religious Freedom, a big part of my job is combating religious intolerance and encouraging respect for religious diversity around the world...in order to live peacefully side by side, we cannot allow violence based on religion to continue under any circumstances.

Very few Australian sports stars achieve global recognition but those who have bear witness to the great responsibilities that come with that recognition. Whether he seeks it or not, Evans will be seen as an ambassador for Australia and Australian values.In many respects his story to success is typically Australian.

It’s quite difficult, to be honest, for the government to do that [control] because many of these soft power tools are not things that we have direct control over. Even if we did try to influence them, that would be — to use the English phrase — the kiss of death, because the fact that the government was doing it would actually detract from the effectiveness of those soft power tools.