By grabbing our attention with mass, incomprehensible murders, terrorists do much more than just try to silence these voices for a moment. They also hack away at the level of trust needed for reasoned discourse. The attacks make it easier for fearful people to believe extremists speak for whole societies and, that in turn, only advances the terrorists' own cause.

A long-planned exhibition of nearly 70 pieces of Buddhist art from Pakistan will finally open at Asia Society on Aug. 9, after political intrigue in Pakistan and a breakdown in American-Pakistani relations delayed it for six months. Anti-Americanism, which soared in the aftermath of the killing of Osama bin Laden, helped put the show in jeopardy.

Australian diplomats and policy-makers were no doubt watching as Australian cyclist, Cadel Evans edged past Luxembourg rival Andy Schlek to win the prestigious Tour de France earlier this week. They may well hope for a repeat performance when Australia faces Finland and Luxembourg next October in the contest for one of the two available seats on the United Nations Security Council (UNSC).

For nations like Australia, consistent policy delivery, both in the international and domestic arenas sits inevitably at the core of its reputation, and its campaign. Strong policy is a fundamental platform from which a nation’s reputation is communicated and understood. Nothing speaks more clearly to the identity, values and intent of a nation that its actions and performance in this space.

India is to set up a central foreign aid agency to prevent funds from being misused and delays in aid delivery. India's aid commitments have soared in recent years as the country seeks to improve its strategic, political and economic clout on the world stage, especially as China extends its hand.

Xinhua's U.S. expansion is seen as an effort to burnish the country's image and build its brands here. A Pew Research Center poll earlier this year found that 43 percent of Americans saw China as a "serious problem."

The Arab Spring encapsulates the failure of public diplomacy whose actions do not speak louder than words. The series of popular uprisings apparently partially resulted from the WikiLeaks exposure of regimes in Tunisia and Egypt and stung the US twice -- once for supporting these autocrats, and again for failing to move quickly and decisively, choosing to remain on the sidelines.

In the cases of Indonesia and Pakistan, panelists argued that humanitarian aid appears to have a had a positive correlation with public views of the donor nation among citizens of the recipient countries.