The South Korean government will place commercials both at home and abroad next year defending its sovereignty over its easternmost islets of Dokdo, stepping up a public relations drive against Japan's territorial claim to them, foreign ministry officials here said Thursday.

To better understand Mexico’s attempts to reclaim its global reputation, the Holmes Report recently travelled to the nation’s capital city. The country may not be known as a hotbed of public relations innovation, but the lessons from Mexico’s public relations programme are ones that should be heeded by any government, or indeed organisation, facing its own issues or crises.

Some players in the tourism industry are of the opinion that Namibia’s branding and slogan as a tourism destination are neither representative, nor are they very effective. “‘Endless Horizons’ – does it actually represent Namibia’s unique essence?” asked London-based Hidden Gem PR Director, Rinaani Musutua.

Prime Minister Syed Yusuf Raza Gilani while emphasizing upon the significance of public diplomacy called upon the press officers posted in Pakistan’s Missions abroad to remain focused in highlighting the national policies so as to reflect the real image of Pakistan.

‘Palestinians seek to boost their image’ describes the Palestinian Development and Investment Company...as ‘one of several Palestinian business [...] determined to nudge global opinion in a different direction’...Buck reports that a new organisation, the Palestinian Institute for Public Diplomacy...

The Chief Rabbi has called for the creation of a new think tank with a dream team of intellectuals including writers Amos Oz and David Grossman to develop an Israel advocacy, based on thought, not just public relations.

If Israel does not broadcast its own claims, and instead leaves the impression that disputed territories are rightfully Palestinian, then who cares how many start-ups Israel incubates, how gay-friendly, pluralistic, progressive, or environmentally conscious it is?

Hawkins, a Harvard Law graduate, former EPA lawyer and now head of DC Water, was hired to undo the public-relations mistakes made by WASA executives during the recent lead scandal in Washington DC. His job is to be more forthright and empathic. So when confronted by customers, he often takes a conciliatory approach.