There has never been a better time for diplomats to get into data and push the boundaries of what is imagined to be possible within public diplomacy. The amount of data available is greater than ever, perhaps 90% of which was generated in the last two years. At the same time, more people globally are communicating in ways that generate data which is publicly observable, for example through the API of social media platforms. Equally, the tools to analyse data have expanded rapidly, allowing users to search large amounts of data quickly and efficiently.

Overseas, marketing and public diplomacy efforts featuring posters on public transportation systems and TV ads have been underway for the past few years. These efforts all show signs of success, on both the supply side and the demand side of trade in shark fins. Hong Kong's Census and Statistics Department tracked 3,100 metric tons of shark fin being imported from the island to China last year, but this year's numbers are way down.

The US National Football League (NFL) has become the latest terrain in the Israeli-Palestinian conflict, with Palestinian-American player Oday Aboushi as the target. Several sports articles have questioned Aboushi's views on Palestine and his ties to Palestinian organisations. Most recently, Jonathan Mael, the new media co-ordinator for Major League Baseball, compared Aboushi to an ex-NFL player charged with murder. He later apologised for the tweet.

By the end of Netanyahu’s speech, online audiences seemed to have forgotten about the performance that Mahmoud Ahmadinejad, president of Iran, gave on the same floor the previous day. Despite his fiery rhetoric, Ahmadinejad did not manage to spark nearly as much Internet interest as Netanyahu. Unlike the Iranian president’s speech, Netanyahu’s presentation, with its accompanying visual prop, was perfectly suited for the “Twitterverse.”

There's a simple reason for this, say the researchers. An increased availability in affordable smart devices in the near future will contribute to the increase in data traffic in regions where data is still a costly commodity. Some other tidbits from the research show that low literacy rates in Africa have resulted in a low messaging volume across Africa, but this number is increasing and will become the only region to see consistent service revenue growth over the next five years.

Over the past decade, Slovakia has reformed its taxation, healthcare, pension, and social welfare systems, attracting large inflows of foreign investment into the automobile and electronic sectors, and becoming Central Europe’s first country to adopt the euro in January, 2009. But Europe’s economic woes have slowed growth. The Slovak government believes it must forge ahead finding new and innovative sources of growth - particularly on the Internet.

Apparently having trouble driving traffic to its websites, in 2011, State undertook a major campaign to boost its numbers, including buying sponsored ads to increase its English-language Facebook page “likes” from 100,000 to more than 2 million and to 450,000 on Facebook’s foreign-language pages.

As in the case of mass protests in Bulgaria, Egypt, Tunisia, and Turkey, Brazil’s political establishment was caught utterly off-guard. Predictably, they first dismissed the demonstrators as “vandals”. They quickly changed their tune after police were filmed deploying excessive force against protestors and journalists. In a bid to lower the temperature, Brazilian President Rousseff tried instead to initiate a dialogue with the protestors, and hastily unveiled a five-part reform plan.